A Complete Course of CPA

My $1,000 PPV Marketing Checklist

Before you launch any PPV campaigns run over this PPV marketing checklist.

A few of these maybe fairly obvious to some, but I promise 95% of PPV marketers are losing clicks with the last two.

Don't believe me, just read them. They have made me $1,000+.

Make sure you are on a dedicated or VPS server

This goes for any link, redirect, or tracking associated with your PPV marketing. You are only as strong as your weakest link.

Make sure you use a tracking method  that can handle your traffic

I've heard good thing about CPV Lab, but personally I use my own custom setup.  Always use tracking, don't be lazy.

Make sure your pop-up fits nicely into your PPV network's pop-up window size

Sure they may say “800px by 600px”, but what does that really mean?  Does it include browser toolbars… ect?  Nope! Read this guide here.

Make sure you check the page in multiple browsers

For example if you are using TrafficVance go check it in IE, and the more versions the better.  Unless you are a CSS wizard, browsers generally all interpret stuff differently.

Make sure everything on your page is a clickable link to your offer

A simple rule for any landing page PPV or not.

Also sure to reference this post 25+ CTR Tricks for PPV Landing Pages to amp you CTR to the next level.

Make sure all your links open in a new window

This makes the consumer have to exit out of more stuff. Which equals a higher chance for a sale. Another simple rule for any landing page, PPV marketing or not.

Double check your landing page for ads

Some PPV networks *cough* TrafficVance *cough* will advertise on your pop-up.  Turning your landing page's text and EVEN offer links into clickable advertisements. Take a look at this example pop.

The best way to stop this is to change the words, or use background colored letters instead of spaces.  For example “Credit Score” will more than likely get an ad link placed on it, but “CreditzScore” won't.

So just make the “z” the same color as your pop-up's background, for example “CreditzScore”.   See what I did there? See the hidden white “z” in the middle?  This will throw off the ad generator. Or you make your LP a complete click-able image.

Remember the only way you can check this is to install the PPV network's toolbar ect., and view your page for yourself.   Otherwise you are more than likely throwing away clicks to someone like me.

Now most PPV marketing networks won't allow you to force your pop-ups to open into a full-sized window.  But you should defiantly be forcing your offer to.

Do you seriously want your offer to open in a lame 800px by 600px window?

Here is what you need to do… Add a redirect to the offer, and include this script in the redirect's code.

This script takes over the user's browser and forces the new page (the offer) to open in a full sized window. Here is the code:

<script language="JavaScript">
    window.onload = maxWindow;
    function maxWindow()
    if (document.all)
    else if (document.layers||document.getElementById)
      if (top.window.outerHeight<screen.availHeight||top.window.outerWidth<screen.availWidth)
        top.window.outerHeight = screen.availHeight;
        top.window.outerWidth = screen.availWidth;

So just to be clear…. Your 800×600 PopUp –> Redirect with the Script –> Your Offer Also make sure to test this because sometimes how you code your redirect can cause issues.

Overall this script is one of best out there, I've seen a lot of scripts that don't work in older versions of IE. So good luck, and happy popping!
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