A Complete Course of CPA

How I Made $4,245 with Plenty of Fish

In this guide, I'll share how I went from a total newbie to successfully raking in the dough with Plenty of Fish ads.

This is my Plenty of Fish MEGA GUIDE!

I completely stuffed this special 3 page guide with the finest POF advice in existence.

Mental Prep

For starters Plenty of Fish Ads aka POF, is the dating website Plenty of Fish's advertising service.

Unfortunately there isn't one secret step-by-step method for POF, or any traffic source for that matter. To get good with POF or any traffic source you have to commit yourself to learning it.

You need to know it like the back of your hand, better than any of your competition. Here is the thing, no one guide or eBook can teach you this.

Each will teach you some of it, but on your quest of POF domination you must be willing to read different knowledge sources.

Absorb each of the sources to the fullest and be taught conflicting ideas, realizing there is no one right way to do things.

There are multiple ways, and YOU are going to have to use critical discussion making to pick when the correct strategy is appropriate.

You'll pick and you'll be wrong, you'll be wrong more times than you are right. Luckily you only have to be right a few times to make a living in this business.

So don't worry about failure, its only a failure if you quit. You are not losing money… its just another split test, another learning experience, another day gathering more knowledge and data.

Losing money is never fun, but its part of the game. Remove all your emotions from your money, they're just some random digits on paper.

Decide how much you are going to test with, and then if you run out, decide how you can get some more.

If you are starting out I would recommend somewhere between $500 to $2,000. It all completely depends on your skill level, but I would defiantly recommend a $500 minimum.

Also assume you are going to lose it all to. All you are going to walk away with is a great learning experience, you can't get bitter and frustrated over losing money. Its just not how winners play the game.

The big money makers play to win, and keep the big picture in mind.

Alright time for the finer details.

Finding an Offer

For the total newbies out there, start by getting on some decent affiliate networks. Just call them over the phone if you don't get approved right away.

I always ask my affiliate managers what offers are doing well on POF. I generally stick with dating, and if you are just starting out I suggest you stick with dating as well. It works great on POF.

Also be sure you keep testing new offers, don't get too stuck on one offer. Stay in-touch with your affiliate manager to see if a hot new offer pops up. Always be pinging in with them every other day or so.


Prosper202 does the job and it is free. Check it out here, and go here for videos explaining how to get it up and running.

Also check out this post here of ours on how to use POF's completely essential Conversion Reporting.

Targeting and Settings

Check out these two POF guides here and here we've shared on targeting and getting all your campaign setting right.

Ad Images

Make sure you check out all of our listed Plenty of Fish Case Studies. Looking over these will save you time and money when making your ads.

Almost always, 310 x 110 ads will out preform 110 x 80 ads. You can use Paint or Photoshop to make your ads either will work.

There are a lot of ways to find good ad images, amateur photos usually do the best.

Those ad images probably won't convert too hot since they've been around for a bit. BUT they will point you in the exact direction of the type of ad images you should go out and find.

Also this is key, make sure you create a POF account so you can see what your competition is doing.

Landing Page

I am a huge fan of landing pages. If you can make a good landing page, you can amp up nearly ANY offers conversion rate.

The best way to learn how to make a solid landing page is to create a POF account, and see what your competitors are doing. Always be looking for the way to one up them.

Check out two landing page building guides method 1, and method 2.


For my personal bidding strategy refer to this post here.


Next what you want to do is go over some good guides, and blogs on POF.

Always be pushing to get a stronger knowledge base. Some good POF related blogs worth reading over and subscribing to are.
  1. Plenty of Fish’s Ad Blog
  2. Riley Pool
  3. Mr. Green
Also be sure to check out our top 3 tools.


Everyone optimizes their campaigns a little different, here is how I do things.
  • Test each ad for at least 7,000 impressions.
  • Shoot for ads over a .2 CTR.
  • Always be pushing for a higher CTR.
  • Break your ads into age groups of 10 years, then once you find which ones work best go down to 5 year groups.
  • Stick with 1 campaign and keep trying to make it work. Don't jump around too much. You can make nearly anything convert with good fundamentals.
  • Keep an eye on your tracking and POF Conversion Reporting for patterns.
  • Once you get an ad converting, make 3 more ads just like it to maximize your traffic. This work because there 3 ad space in Plenty of Fish's ad wall.
Bottom line, come up with a method that works for you.

Long Term

Some quick long term tips:
  1. Always be testing new ad images and text.
  2. Using “Free” in your ad text with drop your leads quality.
  3. Always be swapping in and out offers.
Well, that's all I've got.  My hands literally hurting from typing at this point, but its a good sting.

If you have questions feel free to post them below, and I'll do my best to answer them ASAP. Never Give Up!

So I Made $4,245 with Plenty of Fish?

How did I hit the $4,245 with Plenty of Fish? I was targeting under 20-35 year old women with a very very high CTR ad image. I tested about 250 ad images over 1 week to find it.
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