Conversion Tracking is pretty straight forward, and in this brief overview I'll go over the basics and my thoughts on it.
First, you should already be using your own conversions tracking wether Sub-Id, Tracking202/Prosper202, or CPVLab. Some people use Facebook's conversion tracking to provide extra integration, and data.
The benefit of using Facebook's conversion tracking is you can now see conversions in your Reports. I'll be covering Reports tomorrow.
Here is Facebook's guide on Conversions Tracking, and here is Tracking202's integration guide.
Tag : Facebook Ad Tools