A Complete Course of CPA

Facebook Ad Tools: Conversion Specs

I promise this the last of my Facebook Ads Tools. LOL! Number 5 out of 5.

If you've been reading each of the these, you already know more hidden features than 99% of Facebook Marketers.

Conversion Specs


This is another great tool only located in Facebook Ad's Power Editor.

When you create a new Sponsored Story ad, go under “Pricing & Bidding”, and you will see “Optimized CPM.”

If you select this, Facebook Ad's will give you the options to optimize your bid in more depth.

This alone is very useful.

And as a bonus you'll get the “Conversion Specs” at the bottom. By default the code will be optimized for “like”, which is likes.

But you can change this if you want. It can be switched to things such as RSVPs for an event. There is quite a few options actually.

To learn how to use them all your need to do is take 10 minutes and read Facebook Ad's Conversion Specs Guide here.
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