A Complete Course of CPA

Testing Guidelines for Advertisements, Landing Pages, & Offers

One of the biggest mistakes I see beginners making is jumping to conclusions too quickly with their campaigns.

They are excited to call something a “Hit!” or a “Miss!”

I wanted to issue some updated, strict, and very complete testing guidelines.


First, all of these tests must be rotated evenly running over the same time period. You cannot run 1 LP/offer/ad one day and then test another LP/offer/ad the next day.

You need to rotate them evenly at the same time to get accurate data. This is do to the fact different days of the week, and different times yield different results.

Keywords / URLs

Test each keyword or URL (for the PPV advertiser) for 1x – 3x the offer's payout.

Ad Images / Ad Copy

For CPC Ads test each ad variation for 1x – 2x the offer's payout. For CPM ads test each ad variation for 7,000 – 10,000 impressions.

Also pay close attention to which ads are generating conversions, some ads may yield high CTRs but a low conversion rates. You'll want to have tested over 100 clicks to the offer before deciding if 1 ad body or ad image converts better.

Landing Pages

Test each landing page for at least 100 unique clicks from the same targeting demographic before jumping to conclusions.

You'll want to judge by the landing pages by their conversion rates. Since some landing pages may generate a lot of click to the offer, but not yield conversions.

Offers

Test each offer for at least 100 unique clicks from the same targeting demographic before jumping to conclusions.

If the same offer is on two different CPA/Affiliate Networks, they still should be tested separately.
I hope that clears things up. Post question below or feedback below.
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