A Complete Course of CPA

Postback Links & Conversion Pixels Explained

Two important elements of tracking are Postback Links & Conversion Pixels.

In this articles I'm going to dive into detail on what they are, how they work, and why you should implement them into your tracking.


Postback Links

Postback Links refer to a link that when will be pinged when a specific action happens. Generally this specific action is a conversion.

The conversions will be tracked via your tracking system looking for pings to the URL.

Conversion Pixels

Conversion Pixels are image pixels that are displayed when a specific action happens. Generally this specific action is a conversion.

The conversions will be tracked via your tracking system looking for how many times the image has been displayed.

Postback Links & Conversion Pixels for Ad Networks


Some Ad Networks like Plenty of Fish will use Postback Links and/or Conversion Pixels to help provide you with extra tracking data.

The best way to figure out if your Ad Network has a Postback Links and/or Conversion Pixels is to do a quick Google search.

Then if you watch video “Step 1: Traffic Sources” here, you'll see how to implement them with your Tracking202.


Postback Links & Conversion Pixels for Affiliate/CPA Networks


Nearly every Affiliate Networks will provide you with Postback Links & Conversion Pixels. If you're not sure where they are on a specific network or how to setup them up, message your Affiliate Manager.

Go here to watch a video by Luke from Peerfly made on how to use them on Peerfly.

Then if you watch video “Step 8: Get Pixels/Postback Urls/Server-To-Server Pixels” here > tracking202.com/videos/, you'll see how to implement them with your Tracking202.

Any questions post them below.
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Tag : Tracking
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